Gleb Kuznetsov
Technology should be a natural extension of your mind
Intelligence is the interface.
You say what you mean, and the screen is made for that moment.
After apps.
Software you never have to choose: generated for the task, then gone.
Taste is the product.
When anything can be generated, judgment decides what ships.
Ten years of one idea.
- 2016First generative interface studies at Brain.AI.
- 2019Natural OS: the first generative interface goes public.
- 2024Agents that finish the task inside search.
- 2026Natural OS ships on SoftBank’s Natural AI Phone in Japan.
- 01
You say what you want.
- 02
The interface appears for that moment.
- 03
Then it steps aside.
Launched with SoftBank in 2026 and sold in more than 5,000 stores across Japan.
- 01
The mouse won the computer. Touch won the phone. Nothing has won AI yet.
- 02
Intelligence is becoming free. Being understood never will be.
- 03
Today’s defaults become tomorrow’s human nature.
- DDX MiamiThe Last Screen · Closing keynoteSep 2026
- Digital Design DaysJudgment & Taste in the AI Era · Keynote · MilanMay 2026
- DDX TokyoMoving Giants: Driving Innovation at Scale in the Age of AI · KeynoteFeb 2026
- OS Summit in FlorenceGenerative UI and the next battle for global tech leadership · TalkSep 2025
“Design is not decoration. It is the moral and emotional layer between humans and machines.”
Wired, 2025Four Red Dot awards, three iF Design Awards including iF Gold and two Webby Awards. Featured in Wired, Business Insider and USA Today.
- STAR Labs
