Gleb Kuznetsov giving a keynote to a full hall at Digital Design Days, Milan
Digital Design Days, Milan · May 2026Keynote: Judgment & Taste in the AI Era
About

Gleb Kuznetsov designs technology that feels like a natural extension of your mind. He leads the design of Natural OS at Brain.AI and has drawn design languages for Huawei, Xiaomi and OPPO operating systems, car clusters for Mercedes-Benz and Honda, voice assistants and mixed-reality glasses.

Hover the underlined words to see the work
Natural OS · Brain.AI · 2026
Xiaomi HyperOS · first run
Automotive cluster
Voice visual system
VITURE · XR glasses
Now

Chief Design Officer at Brain.AI, the Silicon Valley company founded by Jerry Yue and backed by investors including Laurene Powell Jobs's Emerson Collective. Founder and design leader of Milkinside, the San Francisco studio behind design languages for Xiaomi HyperOS and OPPO ColorOS.

He has worked with Apple, Google, OpenAI, Spotify, Samsung, Honda, Mercedes-Benz, Huawei, Xiaomi and OPPO, in phones, cars, watches, mixed-reality glasses and screenless devices.

2016 to now

Brain.AI

Chief Design Officer.

He leads the design of Natural OS, an AI-driven operating system, hands-on. It began as generative-interface studies in 2016, became the Natural app in 2019, an app-free AI phone concept shown with Deutsche Telekom and Qualcomm at Mobile World Congress in 2024, and in 2026 reached the public on the Natural AI Phone, launched by SoftBank and sold in more than 5,000 stores across Japan.

Natural OS work
Natural AI Phone with Natural OS, 2026
2018 to now

Milkinside

Founder and design leader.

The studio behind design languages for Xiaomi HyperOS and OPPO ColorOS, three versions in a row, continuing the operating-system work he began at Nokia, Palm and Huawei. Also in-car interfaces for Mercedes-Benz and Honda, mixed-reality glasses for VITURE, apps for Airbus and Scandinavian Airlines, and brand systems for Spotify and VAST Data. His work has won four Red Dot awards, iF Design Awards including iF Gold, and two Webby Awards.

Selected work
Milkinside reel, 2026
FieldsHover to see the work move
  • 01
    Consumer product design

    The object in the hand decides whether the intelligence inside it is believed. From the first unboxing to the last notification.

  • 02
    Operating system design

    Design languages for Huawei, Xiaomi and OPPO, and now Natural OS. The grammar behind the gestures people make every day.

  • 03
    Intelligence as interface

    The model is the material. You say what you mean, and the interface forms around it.

  • 04
    AI products

    Systems that prepare, show what they know, ask before the irreversible and repair in the open.

  • 05
    Voice design

    Timing, silence and a visible state. A voice that knows when not to speak.

  • 06
    Automotive HMI

    Clusters and cabins for Mercedes-Benz and Honda. Confirm what matters, never every knob.

  • 07
    XR and AR glasses

    Hardware, software and launches for VITURE. Every device on a body has two users.

  • 08
    Art

    Spheres, sculptures, light. The visual language starts here, before any product borrows it.

Gleb Kuznetsov at home
Home, California2026
Hands on

A Chief Design Officerwho builds his own AI.

Small language models and machine-level context systems that teach software to understand design the way designers do. Every idea about intelligence is proven in running code before it reaches a slide, a roadmap or a stage.

Influences
  • Dieter Rams
  • Massimo Vignelli
  • Jony Ive
  • Yohji Yamamoto
Brands he has helped shape2009 to 2026
  • Apple
  • Google
  • OpenAI
  • Mercedes-Benz
  • Samsung