Chupa Chups AI movement

Chupa Chups · 2023 · Art & brand

Chupa Chups AI movement

For Chupa Chups, Gleb Kuznetsov made a motion study at Milkinside that imagines the candy brand in an AI context. The lollipop is reduced to a clear sphere with a swirl turning inside, keeping the brand's shape and motion while dropping its colors. A familiar object becomes a symbol that could live in a digital product.

By Gleb Kuznetsov

Human-made. No generative AI was used in this work.

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