Crystal clear

Milkinside · 2022 · Art & brand

Crystal clear

Crystal clear is a CGI motion study by Gleb Kuznetsov at Milkinside, built on one object: a cut crystal in white light. The test was how much brand mood a single material can carry with no palette and no type, only refraction. Clarity stops being a metaphor and becomes a material.

By Gleb Kuznetsov

Human-made. No generative AI was used in this work.

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