Samsung NEON Life brand

Name: Samsung NEON Life brand
Uploaded: 2021-12-16T12:00:00Z
Description: Brand and strategy for Samsung's NEON Life, designed by Gleb Kuznetsov at Milkinside. The wordmark is built from light and staged in a white gallery at human scale, so people first meet the brand as a space they could walk into. The plain room keeps every bit of attention on the name.

Samsung · 2021 · Art & brand

Brand and strategy for Samsung's NEON Life, designed by Gleb Kuznetsov at Milkinside. The wordmark is built from light and staged in a white gallery at human scale, so people first meet the brand as a space they could walk into. The plain room keeps every bit of attention on the name.

By Gleb Kuznetsov

Human-made. No generative AI was used in this work.

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